Better by Half roadmap
The Eating Better alliance is working to stimulate a 50% reduction in meat and dairy consumption in the UK by 2030, and for a transition to ‘better’ meat and dairy as standard. This will be better for the environment, our health, for land use, animal welfare and social justice.
Better by Half: A roadmap to less and better meat and dairy provides 24 actions to be taken across 5 sectors to create an enabling environment to drive the necessary transformation in eating habits.
Click into the sectors below to find out more and see where these actions are already taking place.
Governments
Deliver a cross-departmental food, farming and public health strategySustainable and healthy dietary guidelines underpin all appropriate policy developmentMake sustainable diets the norm through public procurementEvery child has access to a hot, nutritious school mealDevelop and implement a strategy to facilitate a just transition for agricultureRebalance agricultural policy towards better meat, better dairy and better plantsDevelop an integrated land-use planLocal authorities improve access to fruit, vegetables and pulsesMake vegetables and better meat and dairy affordableAssess future trade deals for their impact on human health, animal welfare and the environment
Roadmap in Action
Subscribe
Subscribe to our newsletter — Get the latest news, research, and reports from the Eating Better Alliance delivered directly to your inbox.
We will never share your information and you can unsubscribe at anytime. Read our privacy policy here.
Read
Read the latest updates — Stay informed with our latest news articles, in-depth reports, and insightful case studies.
Share
Help spread the word — Please share this page on your favourite social media platforms to keep the conversation going.