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Season to taste

Season to taste: a joyful holiday campaign

The holidays is a cheerful time of gathering for friends, family and communities, it is a time where people come together and share traditions, songs, ceremonies and most importantly food! 

Food is at the heart of any celebration, it brings people together through a shared sense of nostalgia and tradition that nourishes the soul and the body. The holiday season is also a perfect time to reflect on your own food traditions and learn about other communities' food traditions. It can be used as a pathway to learn about the meaning of a dish, how it is made and why it is so special. 

In the spirit of celebrating food traditions, we are delighted to launch  ‘Season to taste’, our joyful holiday campaign celebrating food, culture and heritage. In this campaign we will explore delicious, nostalgic and healthy foods eaten during the holiday season taking culinary inspiration from dishes made for Diwali, Hanukkah, Christmas and more. Through sharing food stories and recipes, we hope to highlight how different cultures are eating better during the holidays.


Related blogs

Building the feast: ESEA community dining tradition

As part of our ‘Season to taste’ campaign, we invited Jenny Lau, writer and community organiser, to talk about her regular potluck event at Hackney Chinese Community Services and the celebration of culture and food that it represents.

Dumpling soup: an Eastern European holiday classic

We invited Alissa Timoshkina, a cookery teacher, food writer and co-founder of the #CookForUKRAINE campaign to take us through the rich food traditions of Eastern Europe along with a recipe for a delicious plant-based dumpling soup.

Celebrating Christmas in a Nigerian household: the magic of party Jollof rice

To kick off our 'Season to taste' campaign we invited chef Tomi Makanjuola, better known as The Vegan Nigerian, to share one of her favourite nostalgic holiday dishes with us. Jollof is a staple rice dish that is culturally significant to many countries across West Africa. It is a versatile and heartwarming dish that brings communities together.

Campaign partners

Amala Chai
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Amala Chai are on a mission to create the best tasting masala chai by directly sourcing the highest quality tea and spices from sustainable farms in India.

Brighton and Hove Food Partnership
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The Brighton & Hove Food Partnership puts food at the heart of all they do. Growing food, cooking and eating are great ways to improve people’s lives.

Celestial Peach
Jenny Lau
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Celestial Peach was started as a way to investigate health and longevity through a vegan Chinese diet. Over the years it has become a platform to tell stories about Chinese food in the diaspora, and the people and cultures behind it.

The Flexitarian
Annabelle Randles
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Annabelle is passionate about food and the environment. She hopes her vegan and vegetarian recipes and eco tips will inspire you to embrace "more of" a plant-based diet and green lifestyle.

Food for Life
Led by Eating Better alliance member the Soil Association
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Food for Life believe that everyone should have access to healthy and sustainable food that is good for the climate, nature, and health.

Greener Kirkcaldy
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Greener Kirkcaldy is a community-led charity working locally to bring people together, take positive action on the climate emergency and support people through fuel poverty and food insecurity.

Hackney School of Food
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The place for chefs of all ages and abilities to come together and learn from professionals. They're open to schools, community groups, private bookings, team building and corporate events.

Eating Better alliance member
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Hubbub takes a fresh approach to communicating environmental and waste issues focusing on people’s passions such as food, fashion, homes and neighborhoods.

Made in Hackney
Eating Better alliance member
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Made In Hackney is a plant-based cookery school which also provides free nutritious meals to households struggling for food.

Meat Free Monday
Eating Better alliance partner
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Meat Free Monday encourages people to skip meat for one day a week to improve their health and help the planet.

ProVeg UK
Eating Better alliance member
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ProVeg is a food awareness organisation that aims to cut animal consumption by 50% by 2040.

Real Bread
Project of Eating Better alliance member Sustain
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Real Bread is made without chemical raising agents, so-called processing aids or any other additives. This includes, but is not limited to, genuine sourdough bread. From this simple and universally-accessible starting point, the Real Bread Campaign finds and shares ways of making bread better for us, better for our communities and better for the planet.

School Food Matters
Eating Better alliance member
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School Food Matters exists to teach children about food and to improve children’s access to healthy, sustainable food during their time at school.

The Vegan Nigerian
Tomi Makanjuola
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The Vegan Nigerian is a platform dedicated to making Nigerian cuisine and vegan cooking more accessible. Find more amazing Nigerian inspired dishes in Tomi’s cookbook Vegan Nigerian Kitchen.

The Woodland Trust
Eating Better alliance member
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The Woodland Trust are the UK's largest woodland conservation charity. Their vision is a world where woods and trees thrive for people and nature.

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