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Make vegetables and better meat and dairy affordable

Healthy, nutritious and sustainable food should be affordable across the population.

Governments should create mechanisms or subsidies at consumption level to promote better access to healthy, nutritious and sustainable food for everyone. Price and affordability are key obstacles limiting access to a healthy sustainable diet, rich in vegetables, nuts and seeds, whole grains, plant proteins with less and better meat and dairy.

Further research and modelling of this area is needed, with the aim of achieving access for all to healthy, nutritious and sustainable foods. For the greatest impact, future government schemes should aim towards universal provision of food across the population. Consumption-based food subsidies would support the development of the market for plant foods and better meat produced locally.

There are some examples of schemes to increase access to healthy foods for key populations on low incomes, such as Healthy Start or Best Start Foods in Scotland. Aimed at pregnant women and new parents living on very low incomes, Healthy Start has important limitations in scope and outcomes. The UK Government and devolved Governments should aim to expand eligibility to all families in poverty for their respective schemes, and invest to vastly improve delivery and take up.

Improving the affordability of fruit, vegetables and better meat and dairy in the UK would mean:

  • The Department of Health and Social Care should fund a national programme to ensure that staff in health, social care and early years settings actively help all eligible people claim Healthy Start vouchers. 
  • Progressing a public consultation on Healthy Start to support families on low incomes, as per the second chapter of the Childhood Obesity Plan.
  • Exploration of alternative, comprehensive mechanisms or subsidies at consumption level to make healthy, sustainable food affordable for everyone.
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