Eating Better draws on the experience and expertise of our alliance to accelerate transformational change in the way we produce and consume food. Only by changing our complex food systems will we be able to tackle the interconnected climate, nature and health emergencies. By shifting to sustainable methods of meat and dairy production, we can reduce emissions, take pressure off our precious resources such as land and water, protect and restore nature, offer better lives for farmed animals, while ensuring a good living and meaningful employment for farmers and growers. Diets with “less and better” meat and more vegetables, wholegrains, beans and pulses are better for animal welfare, for wildlife, for the environment and for our own health.
Eating Better works across the food system from farm to table, collaborating with and influencing civil society, local and central government, food retail, food service, farmers, academia and investors. We drive progress, inspire action and track change towards producing, serving and buying ‘less and better’ meat and dairy and more plants. Collectively and collaboratively we work to make food part of the solution to the climate, nature and health crises.
We have developed the ‘Better By Half’ roadmap, which identifies 24 actions across five influential sectors, where change needs to happen to ensure everyone has access to healthy, nutritious and affordable food. Through our data-driven reports and analysis of food trends we track progress, calling out inaction and demand more of those lagging behind in promoting sustainable and balanced diets. Through impactful and engaging content, we highlight the solutions and showcase “best in class” examples across the public and private sectors.