This year, with the challenging backdrop of high inflation and the cost-of-living crisis, our focus has been making healthy and sustainable diets accessible to everyone. We’ve been championing low-cost, sustainable foods and sharing delicious recipes and developed our first - hugely successful - pulses campaign, which galvanised a wide range of stakeholders.
We launched resources promoting wider cross-sectoral civil society collaboration, to engage health professionals as advocates for healthy and sustainable diets, and to promote sustainable farming practices.
Given the UK’s changing political and economic context, we also dedicated this year to deepening our understanding of the influential centre-right public, and learnt valuable lessons around how to best engage with this population group.
With rising health misinformation online, coupled with the public’s increasing awareness of the importance of a healthy lifestyle, we have also been exploring ways to best engage health professionals in promoting healthy and sustainable diets.
We also published our assessment of retailers against our Sourcing Better framework, a guide for retailers on the best sourcing practices across meat and dairy.
A big thank you to everyone who has contributed to the impact of Eating Better over the past year, including alliance members, trustees, staff and our funders.