1. Welcome


One vital step towards a fair, green and healthy world is eating less meat and more food that’s better for us and the planet. 

Eating Better is a new alliance to help create an eating better food revolution. Find out more...

2. Fair


Eating Better is a fairer way to feed the world, better for animal welfare and can be better for farmers’ livelihoods too.

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3. Green


Eating Better is good for the planet. It’s less wasteful, better for wildlife and can help reduce our impact on the climate and the environment. 

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4. Healthy


Eating Better is good for our health. Eating less meat and more foods that are better for us could help us live longer, happier, healthier lives.

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Choosing better meat this Christmas

Happy turkeys

Christmas is a time for celebration. It’s a time for family, friends and great food. Our Eating Better guide will help you enjoy better meat eating – and not just for Christmas.

10 ways to motivate behaviour change

Let's Talk About Meat

Our new report Let’s Talk About Meat identifies 10 ways to motivate behaviour change towards more plant-based diets and ‘less and better’ meat eating.

Are we falling out of love with meat?

New research for Eating Better shows one-in-three people are willing to eat less meat and 20% saying they have already cut back. Read our latest report on changing dietary behaviour.

Eating Better on Twitter

Less and better meat message from @GeorgeMonbiot in @guardian today. If you will eat meat, save it for Christmas. http://t.co/djhLOtda17
@slowfooduk thanks for the tweet!
@georgemonbiot Interested in what you think about our new report: Let's Talk About Meat:10 ways to motivate change http://t.co/lYMJlWVcpy
@Vital_Awareness Great to hear. See our post on choosing tastier, more sustainable & humane meat & not just for Xmas http://t.co/ehvTyvbluy
We are in perpetual denial about our food, but meat is bad news | George Monbiot http://t.co/NFB1MjQBQW via @guardian

Supporting organisations & Partner Networks

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