We shine a spotlight on positive action by people, business and government. We highlight where more needs to be done to accelerate less and better meat and dairy consumption.
Two ways we track change are:
- Surveying accessibility of less and better. We survey retailers and food service providers on less and better food service providers. We have carried out research looking at how they are responding to the demand for ‘less and better’ meat and dairy. Our latest survey of sandwiches in the top UK supermarkets shows that while there is some progress they still aren’t serving the demand for healthier plant-based options, and much more could be done to improve the transparency of where meat used comes from and how it is produced.
- Surveying public opinion and behaviour. We regularly track public opinion about ‘less and better’ meat and dairy. Our 2019 YouGov Survey found that public awareness of livestock’s environmental impacts is growing. 23% more people understand the impact in 2019 than did in 2017. Younger people are talking the talk when it comes to eating healthily and sustainably but aren’t walking the walk. 33% of 18-24 year olds are still eating meat daily. 65 year olds + are leading the way with just 15% eating meat every day, despite lower levels of awareness. Animal welfare remains the principal driver of reducing meat consumption (38%), but climate impact is becoming increasingly important. Food is a deeply social issue, with evident socio-political divides when it comes to meat consumption and the environmental impact of the food we eat.