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Balancing nature and viability on Exmoor’s lowlands - farmer case study
2 March 2026
On the edge of Exmoor, NFFN England steering group member Holly Purdey is guiding a National Trust farm through a nature-friendly transformation, striving to remain financially viable while managing the land for livestock and biodiversity.
Producers

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What’s the beef with pigs and poultry in the UK?
3 November 2025
While campaigning against large pig and poultry units has focused largely on the negative impacts on waterways, such as the River Wye, the environmental, animal welfare and justice issues reach far beyond our waters.
Governments Producers Retailers and manufacturers

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Changing the Narrative - Farmers in the dietary change conversation
2 July 2025
Following our Retailer and Manufacturer messaging guides, Eating Better have been gearing up to develop our messaging guide focused on supporting better engagement with producers. As part of our Changing the Narrative project, we hosted an event, ‘Farming and dietary change: building common ground’, split over two days. These talks, farm tours and workshops were for the Eating Better alliance and beyond, helping to bridge the gap between NGOs, funders, researchers, civil servants and farmers.
Producers

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Climate and dietary change: is 2025 the year we connect the dots?
27 February 2025
The Climate Change Committee (CCC) just published its 7th Carbon Budget (known as CB7). This set out the legal limit for UK net emissions of greenhouse gases over the years 2038 to 2042. It also contained the different options available for the UK Government to choose and the different ‘pathways’ to get to net-zero, with advice for Scotland, Wales, and Northern Ireland to be published later in 2025. This is a vitally important milestone in fixing our food system. But what does it all mean for healthy and sustainable diets?
Governments Producers

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The Better by Half Roadmap refreshed
25 September 2024
We are excited to release the updated Better by Half Roadmap, Eating Better’s guide for achieving nutritious, healthy and sustainable diets across the UK, with a focus on less and better meat and dairy. This revision builds on its creation in 2019. It is a reflection of our shared objectives as an alliance, formed through collaboration between our 68 member organisations.
Governments Producers Retailers and manufacturers Food service Financial institutions and investors

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Key to sustainable plant production is fair pay and accessibility
2 September 2024
Eating Better’s Better by Half roadmap calls for producers to maximise UK-based plant production in a sustainable way. Key to this is paying growers fairly and embedding accessibility across the business. We spoke to Sean Ruffell, Managing Director of Organic North in Manchester, about how they are supporting farmers and supplying organic produce to businesses across the UK.
Producers Retailers and manufacturers Food service

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Are we being fed on a diet of greenwash?
23 March 2023
Maddy Haughton- Boakes, Campaigns Advisor at the Changing Markets Foundation introduces their new report ‘Feeding us Greenwash’, which lifts the green veil and highlights the extent of greenwashing by food companies and how consumers respond to these environmental claims.
Governments Producers Retailers and manufacturers Food service

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New study: EU can cut its methane emissions by over a third with measures in agriculture
16 June 2022
As the UK’s civil society was coming to terms with the lack of ambition of its government’s National Food Strategy, which according to the Committee for Climate Change “will do precious little to tackle emissions from agriculture which is now one of the most serious contributors to climate change”, alliance member Changing Markets launched a new study looking at how much different measures can contribute to methane reductions in agriculture. The study confirms that policies promoting healthier diets could lead to the biggest methane cuts in the EU.
Blog for Eating Better by Nusa Urbancic, Campaigns Director at the Changing Markets Foundation
Governments Producers

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Nature Friendly Farming Week: celebrating nature-friendly farming across the UK
26 May 2022
The Nature Friendly Farming Network’s (NFFN) first annual Nature Friendly Farming Week (16-20 May) celebrated nature-friendly farming for five full days, where nature-friendly farmers took part in daily themes to share their experiences online using the daily hashtags.
Producers

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World’s largest meat company JBS increases emissions by 51%
27 April 2022
To tackle climate change we urgently need to transition away from industrial livestock production
Producers

News
Earth Day: protecting the planet, nature and our own health with better food systems
22 April 2022
How many people know that even if we ended fossil fuel use tomorrow, without making significant changes to our global food system, we would still be heading towards catastrophic levels of warming, far beyond 1.5 degrees?
Governments Producers

News
World Soil Day: Healthy soils are the life force of a thriving farm business
3 December 2021
Healthy soils are the life force of a thriving farm business. Yet despite its ubiquitous presence on every farm across the UK, our soil is being destroyed 10 times faster than it’s being created...
Producers

News
Living with Cows in a Net Zero Future
17 November 2021
Eating Better took part in an event during Nourish Scotland’s “Recipes for Resilience” at COP26 called “Living with Cows in a Net Zero Future”.
Producers

News
Taking the pulse of plant protein production in the UK
13 May 2021
Hodmedods leads the way on getting more home-grown pulses into British kitchens.
Producers

News
Half a million chickens on one farm - is this really agriculture?
12 May 2021
During my research into intensive chicken farming across Herefordshire and Shropshire I encountered many modern poultry units over the last few years. And as I have walked close to the massive metal clad ‘sheds’, each of which stretches over 100m, one question has kept nagging at me: is this actually farming?
Producers

News
Organic livestock's antibiotic use is four times lower than the UK average
15 April 2021
Alliance member, Alliance to Save our Antibiotics, recently published a new report that shows that organic livestock farms certified by the Soil Association use far fewer antibiotics than the UK average. The survey, covering over 200 farms, found that the organic farms used less than a quarter of the amount of antibiotics used on non-organic farms.
Producers

News
World Water Day: Protecting our precious waterways with climate and nature-friendly farming
19 March 2021
Rivers and streams are the blue arteries of our landscape. The freshwater that flows through them is the lifeblood that sustains our food and farming system, pumping the soils in our fields with nutrients to grow crops and feed grazing cattle.
Producers

News
Decarbonising agriculture: more “green gas” or “less and better” meat?
8 February 2021
Anaerobic digestion plants promise to digest the huge volumes of manure and slurries produced by UK livestock farms, and produce biomethane for the gas grid as well as fertiliser for crops. However, they may actually drive more and worse meat production, says Martin Bowman of Feedback.
Producers

News
Reflecting on livestock controversies: perspectives from civil society and researchers
22 September 2020
New FCRN report 'Where do NGOs and researchers want to see more research on livestock and protein?'
Producers

News
Five reasons why now is the right time to improve chicken production
27 April 2020
Following the launch of ‘We need to talk about chicken,’ we asked ffinlo Constain to explain how broiler chicken production could be dramatically improved, and why now is the right time to do it.
Producers

News
Stepping up to the challenge - COVID19
2 April 2020
In this article we share some of the action being taken by alliance organisations, farmers, restaurants and many others to step up to the challenges presented by COVID19.
Producers Retailers and manufacturers

News
Less is more: upland farming economics
29 November 2019
Improving profitability and the natural environment in hill and other marginal farming systems. Reducing heads of livestock is better for the climate, nature and farm profitability.
Producers

News
The methane conundrum
19 May 2019
A vital biological process versus the perils of climate change.
Producers

News
Pasture-fed Livestock Association joins the movement for less and better meat and dairy
25 April 2019
The Pasture-fed Livestock Association (PFLA) is the first livestock farmer group to join the Eating Better alliance.
Producers