Our top line insights are:
- Public awareness of livestock’s environmental impacts is growing. 23% more people understand the impact in 2019 than did in 2017.
- Younger people are talking the talk when it comes to eating healthily and sustainably but aren’t walking the walk. 33% of 18-24 year olds are still eating meat daily. 65 year olds + are leading the way with just 15% eating meat every day, despite lower levels of awareness.
- Animal welfare remains the principal driver of reducing meat consumption (38%), but climate impact is becoming increasingly important.
- Food is a deeply social issue, with evident socio-political divides when it comes to meat consumption and the environmental impact of the food we eat.
More detail can be found here.