Eating Better

We are living in an information-saturated world where it is sometimes difficult to work out fact from fiction, and the powers that lie behind statements. Maddy Haughton-Boakes, Senior Campaigner at Eating Better alliance member Changing Markets Foundation, tells us about their recent research into misinformation about meat and dairy online.

Maddy Haughton- Boakes, Campaigns Advisor at the Changing Markets Foundation introduces their new report ‘Feeding us Greenwash’, which lifts the green veil and highlights the extent of greenwashing by food companies and how consumers respond to these environmental claims.