Eating Better

We are thrilled to announce that our long-term collaborator, Food Sense Wales, has joined the Eating Better alliance. This partnership comes at an important time for food policy across the UK and just months before the upcoming Senedd elections

The market for “better” meat and dairy needs to be built. To do that, we need clarity about what “better” actually looks like, and importantly, how to get there. That’s where Sourcing Better 2.0 comes in.

The beginning of a new year is often the time when people are rethinking their household habits and choices. Whether it’s to be healthier, save money or make more sustainable choices, consumers need reliable and factual information about how they can make a positive impact within their communities and homes. With this in mind, we are delighted to welcome Possible to the Eating Better alliance.

We are delighted to present our 2024/25 Impact Report, celebrating the past year and looking ahead to a bright 2026.

We are delighted to announce that AFN Network+ (UKRI Agri-food for Net Zero Network+) is now a member of the Eating Better alliance. They are a long-term collaborator on our work programmes including Changing the Narrative and Nourishing Justice.

Earlier this year, Eating Better, alongside Sustain: the alliance for better food and farming, Obesity Health Alliance, Wildlife and Countryside Link and Plant-based Food Alliance formed the Food Strategy Alliances. Together, we represent over 160 civil society and business organisations spanning health, animal welfare, conservation, food production, farming and social justice sectors.

It’s no secret that here at Eating Better we’re bonkers about beans. The new Bean Facts report from alliance member The Food Foundation shows how people are still not eating enough beans despite the health, cost, and environmental benefits. We’re joining the call to ‘Bang in some beans’!

CLEAR joins the Eating Better alliance as a partner network. We have collaborated with the organisation on our Changing the Narrative programme and we are excited to welcome them to the alliance to further progress action towards fairness and sustainability in food and farming systems.

A new Eating Better x Food Foundation survey finds that public willingness to reduce meat consumption is growing, but misconceptions persist.

Eating Better is delighted to welcome Anthony Field, Head of Compassion in World Farming UK to continue to represent the importance of animal welfare on the Board and further Eating Better members’ collective goals. We issue our heartfelt thanks to Carol McKenna who steps down from our Board of Trustees after a decade of support.

The Board of Trustees of any charity has the overall responsibility for the governance of the organisation. At Eating Better, trustees bring a broad range of expertise from across food and farming, from our members and beyond. We are excited to announce that we are adding two new trustees to the Board.

Eating Better is pleased to announce that we have appointed an interim Executive Director, Rebecca Sunter, to cover for Sarah Wakefield who will be on maternity leave from September 2025 for 12 months. We would like to extend our congratulations and well wishes to Sarah at this exciting time.

The Eating Better alliance grows even stronger with two new impactful organisations joining the fold. They bring with them valuable perspectives on shifting diets towards more plants and how this is progressing internationally, as well as on the farming transition towards sustainable agricultural practices. 

Following the government’s announcement on mandatory reporting at the weekend, alliances representing over 200 organisations, plus 25 individual organisations representing health, farming, environment and animal welfare, are asking the government to ensure mandatory reporting goes beyond healthy sales to incorporate key health and sustainability criteria.

We are delighted to welcome three new members to the Eating Better alliance. They bring experience from their work in nutrition and health, community and social justice and sustainability within the hospitality sector.

A recent Telegraph article claims that young people are turning away from plant-based diets and rejecting the push to eat less meat using findings from our Public Attitudes Survey 2024. But is that really what’s happening?

We are excited to release the updated Better by Half Roadmap, Eating Better’s guide for achieving nutritious, healthy and sustainable diets across the UK, with a focus on less and better meat and dairy. This revision builds on its creation in 2019. It is a reflection of our shared objectives as an alliance, formed through collaboration between our 68 member organisations.

New data from Eating Better shows that retailers, food service and government need to catch up with public attitudes towards meat, dairy and supporting farmers.

Eating Better is pleased to welcome seven organisations from a wide range of expertise to the alliance.