Swap one meal during World Meat Free Week
Eating Better is supporting World Meat Free Week, which runs from 11 to 17 June 2018.
The global initiative returns to put a spotlight on the importance of reducing our meat intake for the sake of our planet by encouraging people to make at least one meal meat free over the week.
Meat and dairy production takes up a whopping three quarters of all the available agricultural land in the world, including land used to grow animal feed such as soy. Producing livestock for human consumption contributes 14.5% of annual global greenhouse gas (GHG) emissions. So, if we’re going to tackle climate change, we need to reduce the amount of meat and dairy we eat. Read more.
The great news? Making just a simple swap to one meat free meal during World Meat Free Week can have a huge impact and act as a catalyst to further behaviour change.
Eating Better recommend a ‘less and better’ approach to meat and dairy consumption. Our recent report: Principles for Eating Meat and Dairy More Sustainably: the 'less and better' approach sets out what the ‘less and better’ approach means, why it is so important and how it can be achieved.
More people than ever are now looking to reduce their meat intake. Over the last five years Eating Better has helped drive the huge increase in people’s interest in eating less and better meat for their health and the health of the planet. Flexitarianism is now a major trend which food businesses are responding to.
It’s easy to take part in this year’s World Meat Free Week, simply pledge your support, watch all the Protectors of the Planet videos and find recipe suggestions here.