We've launched a new campaign to encourage men to explore their vegcurious side. We’ve teamed up with the marketing industry’s Do It Day initiative to create a new way of talking about eating less meat, through fun and positive messages and a set of adverts to inspire a new generation of men at www.vegcurious.org and via the hashtag #vegcurious.
We need to eat less meat and more fruit and veg, yet how easy is this for a family on a day out? The OutToLunchUK survey has found that 3 out of 4 children’s lunch meals at top family attractions don't include any veg or salad. Visitor attractions need to do a lot more to show children that healthy, sustainable food can be a treat too.
Being green is, apparently, a feminine thing. How then do we engage men to think about the meat on their plates? Eating Better is setting a challenge for this year's Do It Day to hash some fresh ideas with help from the marketing world.
Effort sharing for the climate means cutting meat consumption and production – with a triple benefit for health
Unhealthy levels of meat consumption and production are simultaneously driving climate change, diet-related chronic diseases and resistance to antibiotics. A transition towards sustainable diets is necessary for a realistic climate strategy and represents the agricultural sector’s main climate mitigation opportunity.
What is a healthy, sustainable diet? Sometimes it can seem the answer is far from straightforward, but it shouldn't be! We've come together with over 20 leading NGOs to support the UK government's official healthy eating advice, the Eatwell Guide. For our health and planet, advice to eat more plants is hugely important.