44% of British people are willing or already committed to cutting down or cutting out meat. Our new report showcases food companies that are leading the way in delivering healthier, more sustainable food options for their customers.
We've launched a new campaign to encourage men to explore their vegcurious side. We’ve teamed up with the marketing industry’s Do It Day initiative to create a new way of talking about eating less meat, through fun and positive messages and a set of adverts to inspire a new generation of men at www.vegcurious.org and via the hashtag #vegcurious.
What is a healthy, sustainable diet? Sometimes it can seem the answer is far from straightforward, but it shouldn't be! We've come together with over 20 leading NGOs to support the UK government's official healthy eating advice, the Eatwell Guide. For our health and planet, advice to eat more plants is hugely important.
New research forecasts that a significant proportion of the population is likely to be actively moderating its meat consumption over the next decade. Martin Thomas assesses the trends, opportunities and challenges that will impact on our shifting food culture.
New dietary guidance from the Netherlands advises cutting back on meat and enjoying more vegetables and plant-based foods for health and sustainability.
The UK government has updated its official dietary guidelines. The newly revised EatWell Guide recommends that people eat more plants, get more of their protein from beans and pulses and cut down on processed and red meat. It's a good step forward towards encouraging healthy, sustainable diets.