44% of British people are willing or already committed to cutting down or cutting out meat. Our new report showcases food companies that are leading the way in delivering healthier, more sustainable food options for their customers.
Eating Better and Friends of the Earth kicked off 2017 by hosting a lively debate at the Oxford Real Farming Conference.
We've launched a new campaign to encourage men to explore their vegcurious side. We’ve teamed up with the marketing industry’s Do It Day initiative to create a new way of talking about eating less meat, through fun and positive messages and a set of adverts to inspire a new generation of men at www.vegcurious.org and via the hashtag #vegcurious.
Being green is, apparently, a feminine thing. How then do we engage men to think about the meat on their plates? Eating Better is setting a challenge for this year's Do It Day to hash some fresh ideas with help from the marketing world.
Research published in the British Journal of Nutrition demonstrates that the way we produce food has a profound impact on its nutritional profile, writes Rob Percival.
Changing the way we eat is key to preventing dangerous climate change and meeting the commitments of the Paris Agreement. With the launch of our policy recommendations we call on governments to take urgent action on the meat in our diets, for the sake of our health and the planet.