Exciting new phase for Eating Better
These are exciting times for Eating Better! We are proud to announce that we are the recipients of new three-year funding from the Esmée Fairbairn Foundation to develop our work to shift the nation’s diets onto more healthy and sustainable pathways.
Working together with an active and engaged alliance of over 50 civil society organisations, we’re joining the dots between the environment, good health, a fairer food system – and the food on our plates. Because simply, there is no other option. We cannot hope to prevent dangerous climate change unless we – and other high consuming countries – substantially reduce the amount of meat and dairy we eat.
It’s a tall order to transform our food culture in this way, but our message – that you can make a difference one delicious meal at a time – through eating less meat and dairy and choosing better for what you do eat – is resonating with the public and with food companies. Our research shows that 44% of British people are willing or already committed to cutting down or cutting out meat. And the good news is that food companies are seeing the business opportunities and moving plant-based eating into the mainstream. This year our Future of Eating is Flexitarian report showcases over 20 companies that are leading the way in helping their customers eat better for themselves and the planet.
This is a great start, but there is so much more to do to fully embed this dietary transition into public policy, our education systems, the business plans for every food company, and every household. Over the next three years we shall continue to mobilise and grow civil society engagement and drive behaviour change towards sustainable diets with less and better meat and dairy. We shall be scaling up our communications impact, developing new Eating Better Challenges, benchmarking progress annually in the business and policy sectors, and developing exciting new partnerships and projects.
Already we’ve grown our core team – this month we welcome Aileen Corrieri as our new Campaign Officer, joining our Communications and Campaigns Manager, Elena Salazar, and Sue Dibb as our Executive Director.
We’re working with our alliance organisations to reach out to all those who can make a difference. Please join the conversation:
- Share your ideas with us on how your organisations, institution and business can help.
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